About the client
Leading building information modelling SaaS provider. $3m Series A round led by Ingenious via Infrastructure ventures EIS Service.
The Brief
Working within the Commercial team to increase lead volume and quality
The Results
Significant increase in Lead volume over the course of the year.
Revised Content marketing calendar
- Increasing cadence of delivery and reach of content.
- White papers and Webinars – Promo – Linked Ads, Partnerships, Email. Sales follow-up process
- Strategy sessions – New format of content maximising delivery from existing content like the white paper
- Videos – From Product team, showcasing “Did you know” content
Physical events
- Hosting own business event, bringing in a range of speakers
- Capitalising on first attendance of
Partnerships and influencers
- Referral program to drive more cost effective acquisition
- Increasing reach and visibility through 3rd party review sites e.g. Capterra for high purchase intent terms
Digital marketing
- LinkedIn providing best cost per lead through targeting and revised creatives
- Capterra tests based on purchase intent signals
- PPC targeting refinement to deliver traffic with highest purchase intent
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