“Ed came into the business as a Fractional Head of Marketing to help our existing marketing team become more strategic and to better identify our areas for growth. Ed was able to implement a very detailed plan around our funnel metrics, data optimisation and reporting. We are now able to build on these foundations and be more efficient with our sales & marketing efforts, significantly improving our cadences and RoI.”
Ian Humphreys
“Ed is a skilled digital marketeer; working with me at Practice Plus Group Ed helped me to deliver a number of pivotal projects that underpinned and grew our revenue growth. He worked extremely well across the business; operating with Senior stakeholders, internal teams and collaboratively alongside other agencies. He makes sound strategic recommendations as well working with the team to get the job done. I look forward to working with him at future roles.”
Mark Stevenson
“Ed has been instrumental in helping our Sales & Marketing team get an account-based marketing approach off the ground. He’s supported us with everything from strategy, ideation and campaign delivery, to CRM support and reporting. He’s been a great mentor, is extremely knowledgable, takes a hands on approach, and is a genuinely nice guy which has made him a pleasure to work with. Although it’s early days in our ABM journey, our first campaign has been a great success so far and Ed has played a key role in that success.”
Dani Goodwin
“Ed has doubled our lead volume since starting working with us in the Spring!
He’s been invaluable in recommending a strategy that has found the channels and tactics that provide the best return on investment. He also worked really well with our internal marketing and sales team; helping to pass on his experience and approach.
I would recommend him to any business looking to grow and nurture their sales pipeline.”
Andrew Norrie
Ed demonstrates a mastery of digital marketing covering acquisition, monetisation and retention. He backs up a great strategic view with application of detailed step by step plans to make things happen. To that he adds high enthusiasm and great commitment to his work and the mission he is engaged on. I wouldn’t hesitate to engage him on further projects.
Jim Hodgkins
“Ed has led a team highly focused, talented marketers, who have delivered significant reach and revenue growth at RAC. He has detailed understanding across a breadth of marketing channels and has demonstrated how to maximise returns through new ideas and initiatives, working with multiple stakeholders in the business. I wish him all the success in his new marketing consultancy, where I’m sure he will add a huge amount of value to any company with a targeted marketing approach.”
Alex Heath
“We’ve been working with Ed since Summer 2019 and will continue to do so. Ed’s a very high quality marketeer: digital and non-digital. We’d had 4 individuals and agencies at various stages before we met Ed. Our digital marketing account has improved dramatically since Ed took over it and continues to be managed extremely effectively and professionally. Thanks Ed, for the continued hard work. I look forward to the markets re-opening and we will continue to scale and grow with you. Best, Tom”
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