About the client
Social Media and Content Planning Tool used by brands like SpecSavers, BMW and NHS. $6.2m Series A, led by Fuel Ventures in 2021.
The Brief
Interim Head of Marketing, working with the MD and Founder as they scaled their internal team
The Results
Content strategy, targeting high intent keywords with long-form content and useful customer downloadable tools and widgets.
Launched new Academy educational proposition; increasing subscriber and trialist volumes. Quickly grew to 100s of signups providing acquisition engagement opportunities and ongoing engagement for retention of paying logos,
Increased demo rate by 50% through conversion rate optimisation, by working to develop a friction free sign-up journey. Matching content with traffic intent, booking straight into agent calendars, clear followup comms to maximise sit rate of demos,
Overhauled email comms and sequences utilising personalised video. 70% increase in Click through rate and reply rate for sales opportunities.
400%
Growth in traffic and email lead capture
50%
Increase in demo rate through CRO
70%
Increase in click through and reply rate for sales
