About the client
Fast Company 2019 Top 10 Innovative company.
Augmented reality SaaS for brands like Unilever, Nestle and IBM. $3.75m Series A round led by Hargreave Hale.Â
The Brief
Working with the MD and Head of Commercial, to deliver a Marketing and Sales centre of excellence to meet FY20 revenue targets through improved efficiency and effectiveness.
The Results
Providing a playbook of best practice Sales and Marketing processes and a methodology, across channels and job functions
Recalibration of departmental KPIs with revised Q3 delivery roadmap providing a clear view of responsibilities and targets for each member of the team
Building a culture of experimentation through test, learn and iterate methodology in all parts of the marketing process
Improving marketing unit economics and increasing opportunities to sell through an optimised lead generation structure
Image of sales and marketing flow here
